NCR Vice President of Marketing & Mobile Solutions for Retail Chris Lybeer will highlight the revolution taking place in the payments world. The presentation will take place at the National Association of Convenience Stores (NACS) 2013 Show in Atlanta on October 13 from 8:00 to 8:50 a.m. in room A305.
Technology and consumer demands are converging, challenging the existing payments model and retailer interaction with consumers. Payment capabilities on mobile platforms are taking off and moving the c-store industry into uncharted territory. Retailers are faced with investing in new mobile technologies, providers and platforms to grow their business. As experts continue sorting through the hype and prospects of this emerging landscape, learn how retailers can better prepare for hard decisions that lie ahead.
Lybeer will be joined in the session by executives from the Spinx convenience stores chain. Together they will highlight this summer’s successful roll-out of the Spinx branded version of NCR’s ConvenienceGo (C-Go), a mobile shopping solution to make fueling and shopping at the chain of 57 convenience stores easier.
The app allows shoppers to initiate a fuel transaction, select the amount of gas they want and pay with their smartphones. The solution has even become the central component of the chain’s recent television advertising campaign (click here) and loyalty rewards program.
“Omnichannel retailing isn’t just a phenomena of the big box retailers, it’s definitely impacting the convenience store industry today and for many years to come,” says Lybeer. “There are some decisions facing many in the industry for how they will embrace shoppers’ desire for alternate payment methods and the strategy behind implementing and marketing them. Spinx and NCR have a great deal of insight and real-world experience to share.”
Lybeer brings a wealth of experience and insight to this and other retail topics from years working in the industry. He has spoken at many other industry events, including the annual National Retail Federation Big Show, and been interviewed on retail trends for many years. Click here and here for some of Lybeer’s previous presentations and interviews.
In addition to discussing mobile payments and C-Go at the NACS educational session, NCR will be demonstrating C-Go in its NACS booth, No 3432, during the show.
- See more at: http://blogs.ncr.com/converged-multi-channel-retailing/point-of-sale/nacs-2013-show-mobile-payment-trends-presentation-ncrs-chris-lybeer/#sthash.MYONMaqy.dpuf