Loyalty & Promotions
In a competitive retail landscape the stakes for customer mindshare have never been higher. In response, many retailers are seeking to establish rewards programs as a means of strengthening their relationships with shoppers. And yet, getting a loyalty program right is no trivial task. Retailers must apply strong focus and make the right investments in their rewards programs to stay head of the pack and keep their customers loyal.
Retalix’s customer-centric Loyalty & Promotion suite is up to this challenge. It enhances shopper retention and spend, and influences shopping patterns to retailers’ advantage, while enabling retailers to manage a broad range of marketing initiatives that span multiple shopping channels, retail enterprises and touch points.
Seamlessly integrated with Retalix’s Store & Sales Channel suite and merchandising offering, Loyalty & Promotion grants valuable access to customer transaction and item data, providing retailers with in-depth insight into purchasing history and trends. The solution helps retailers’ marketing teams create and personalize promotions and coupons, segment customers, devise offer management and loyalty strategies, and manage, deliver and analyze a rich array of campaigns across multiple channels, and across the entire retail chain. At the end of the day, Retalix Loyalty & Promotion enhances customer experience and boosts customer retention and spend, enabling retailers to achieve increased sales and build a stronger, more differentiated brand.
The Loyalty & Promotions offering is comprised of these key products: