Retalix Launches Retalix 10 Customer & Marketing Suite»
New Integrated Marketing System to Allow Retailers to Engage...
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- Redefining the Shopper Experience with Omnichannel Retailing
- Targeted Marketing and the Rise of the Social Shopper
Retalix 10 Customer & Marketing Suite
Social networks have produced a new breed of shoppers. Shoppers inherently aware of what they are entitled to, instantaneously informed of price differences, special offers and promotions, and constantly insistent on paying the least yet receiving the most. Profitable retailing, in turn, can now only be achieved by identifying, anticipating and satisfying these new customers’ needs and desires. Retailers must be able to seamlessly manage offers and marketing initiatives across multiple channels and touch points, while making the most of highly granular customer data to effectively respond to shopper desires and appropriately reward loyalty.
Customer-centric retail is key to overcoming competitive challenges and to building strong bonds with customers. Retailers are required to understand shoppers better, identify the right target markets and segments for their business and engage these segments as effectively as possible. They need also communicate with customers via all possible channels, provide multi-channel consistency and deliver the right “message” to the right shopper, at the right time.
Retalix 10 Customer & Marketing Suite, a Web-based customer-centric suite, enables retailers to do just that.
It intelligently manages an ever increasing number of marketing initiatives across multiple channels and touch points, helping retailers implement highly segmented offers. The suite seamlessly integrates with in-store applications to generate detailed insight of shopper and item data and trends, and leverages this valuable information to effectively target relevant customers, all while providing rich support for shopper loyalty management and rewarding.
The Retalix 10 Customer & Marketing Suite offering is comprised of these key products: